Search “buyers advocate Melbourne” and you’ll find page after page of firms making similar promises: off-market access, sharper negotiation, less stress. The way to choose between them is to check what sits underneath those promises, from the licence and the fee to the person who actually turns up to the inspection.
Below are the 7 checks I’d run on any buyer’s advocate in Melbourne, including me, before you sign their agreement.

Key points
- A buyer’s advocate in Victoria must be a licensed estate agent. Check the Consumer Affairs Victoria public register.
- An agent can’t act for you and the seller on the same property. Ask whether the firm also sells homes.
- Fees aren’t set by law. Get the fee, the GST and any rebates they receive in writing.
- Read the buyers’ agency authority for the term, the fee if no property is found, and how to end it.
- Ask who does your inspections and negotiation, and how well they know your suburbs.
Buying in Melbourne’s North in the next few months? I have 3 Foundation Client places at half my standard fee. Answer 7 questions to see if you fit.
Buyers Advocate Melbourne: What Do They Actually Do?
Consumer Affairs Victoria describes a buyer’s agent as a licensed estate agent who, for a fee, acts for a buyer instead of a seller. In practice that covers some or all of the search: setting the brief, finding and inspecting properties, checking the contract and section 32 with your conveyancer, and negotiating or bidding at auction for you.
Buyer’s advocate and buyer’s agent mean the same thing in Victoria. Some firms do the full search and others offer auction bidding or negotiation only, so know which service you’re comparing.
How Do You Choose a Buyer’s Advocate in Melbourne? 7 Checks
1. Check their licence on the public register
Every buyer’s advocate in Victoria must hold an estate agent’s licence, or work as an agent’s representative under a licensed agent. Search their name and their company on the CAV public register. It shows when the licence was granted, any conditions on it, and any tribunal or court orders that affect it.
2. Make sure they only act for buyers
An estate agent can’t act for a buyer and a seller on the same transaction. Some firms still list and sell homes on other days, and they may be friendly with the agent selling the house you want. Ask directly whether the business represents buyers only.
3. Get the full fee, and any rebates, in writing
Fees in Victoria aren’t set by law. Most Melbourne buyer’s advocates charge a fixed fee or a percentage of the purchase price, usually plus GST. Ask for the total including GST, when each part is payable, and whether they receive rebates, commissions or referral fees from anyone they send you to, such as brokers or conveyancers. My guide to buyer’s agent costs in Melbourne explains the common fee models.
4. Find out who actually does the work
At some firms, the person who signs you up isn’t the person who inspects homes or negotiates. Ask who will walk through properties with you, who will speak to selling agents, and who bids on auction day. Then ask how many other clients that person is working with.
5. Test their local knowledge
Ask what recent sales they’d compare your target home with, and which streets they’d avoid and why. In Northcote and Thornbury that should include where the heritage overlays sit and which streets near the Merri and Darebin creeks carry flood-related planning controls. A vague answer is a sign they’ll be learning your market on your money.
6. Read the buyers’ agency authority before you sign
The authority is the contract that lets the advocate act for you. Check how long it runs, what services it covers, what you pay if they don’t find a property you like, and how either side can end it. Be wary of an authority with no end date, or one where ending it early still costs you most of the fee.
7. Ask how they handle two clients chasing the same home
Larger firms often have several buyers with similar briefs. CAV suggests asking what their policy is when more than one client wants the same property. You want a clear answer before it happens.
Foundation Clients Offer: 3 places remaining
I buy across Melbourne, with a focus on the North and a specialty in Northcote, Thornbury and Preston. Foundation Clients get the full property search, brief to settlement, for $8,250 instead of $16,500. In return I ask for a case study and a written testimonial after settlement.
Answer 7 Questions to See If You FitSearch. Secure. Settle. On Your Side.
Are Buyer’s Advocates in Melbourne Worth the Fee?
It depends on what you’d do without one. If you have time to inspect every weekend, know the local sales and are comfortable negotiating, you may not need one. If you’ve been missing out at auction, or you’re buying in a suburb you don’t know, the fee is easier to justify. I cover this in more detail in is a buyer’s agent worth it.
Ask any advocate for named, recent results that you can check. Two of mine: Mel H. searched on her own for 5 months and was outbid at auction before we secured a home in Mount Clear, near Ballarat, off-market at the first inspection, $40,000 under comparable sales. Lucinda searched for 6 months, then secured a home in Fairfield by private sale, about $10,000 under recent sales in her block.
What I’d Want You to Check About Me
I’m a licensed buyer’s advocate (licence 091847L), and Buyer’s Agent Victoria holds licence 091857L. I act for buyers only and never list or sell property. My fee is a flat $16,500 including GST for a full search to settlement. I was born in Thornbury and I do every inspection, every agent conversation and every bid myself. You’ll find more answers in my 7 questions to ask a buyer’s agent.
Frequently Asked Questions
How do I choose a buyers advocate in Melbourne?
Check their estate agent licence on the Consumer Affairs Victoria public register, confirm they act for buyers only, get the full fee and any rebates in writing, find out who does the work, test their local knowledge and read the buyers’ agency authority before you sign.
Do buyer’s advocates need a licence in Victoria?
Yes. A buyer’s advocate in Victoria must be a licensed estate agent or an agent’s representative working for one. You can check a licence on the Consumer Affairs Victoria public register.
How much does a buyer’s advocate cost in Melbourne?
Fees aren’t set by law. Most charge a fixed fee or a percentage of the purchase price, usually plus GST. Get the total including GST in writing, and ask what you pay if no property is found.
Can a buyer’s advocate also work for the seller?
Not on the same property. An estate agent can’t act for the buyer and the seller in the same transaction. Ask whether the firm also lists and sells homes.
What is a buyers’ agency authority?
It’s the agreement that gives a buyer’s advocate authority to act for you. It should set out the term, the services, the fees and how either side can end it.
The right buyer’s advocate is licensed, works only for you, tells you the full fee up front and knows your suburbs. Run the 7 checks before you sign, whoever you’re talking to.
Foundation Clients Offer: 3 places remaining
I buy across Melbourne, with a focus on the North and a specialty in Northcote, Thornbury and Preston. Foundation Clients get the full property search, brief to settlement, for $8,250 instead of $16,500. In return I ask for a case study and a written testimonial after settlement.
Answer 7 Questions to See If You FitSearch. Secure. Settle. On Your Side.
Jason McCall is a licensed buyer’s advocate (licence 091847L) and the founder of Buyer’s Agent Victoria Pty Ltd (licence 091857L), based in Thornbury. He is a member of the REIV and PICA.


